i never knew this before i found a huge collection of these at an antique shop, but apparently cigarettes used to be sold with little series of cards, such as these british film stars from 'b.d.v cigarettes'. i also managed to pick up a few from 'state express cigarettes' and 'major drapkins & co'. according to the interweb, some of these cards can be worth a ridiculous amount of money, so i'm trying to find out if what i've stumbled across is of any value - otherwise i just love the vintage look of them!
also the history behind the cards is quite interesting - you can read a bit about it here
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